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Institution
Duke University
Current Position
James B. Duke Professor of Psychology and Neuroscience, Professor of Marketing
Highest Degree
Ph.D. in Social Psychology from University of Massachusetts, 1980
Research Interests
 | Attitudes |
| Gender |
| Persuasion/Social Influence |
Courses Taught
| Graduate Social Psychology |
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Wendy Wood
Department of Psychology & Neuroscience
9 Flowers Drive
Duke University
Durham, North Carolina 27708
U.S.A.
Home Page
Phone: (919) 660-5785
Fax: (919) 660-5726
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My research interests are in gender differences as well as in habits and behavior control. In studying gender, I am interested in evolutionary accounts of what gender differences are innate characteristics of the human species, and what ones reflect the more variable influence of particular cultures? This question is hotly debated. Its answer depends on what assumptions one makes about evolutionary pressures on human ancestors and how these influence men's and women's innate psychology. In this work, I study men’s and women’s behavior across cultures as well as the psychological processes that lead to sex differences within our society.
My interest in habits comes from observing the difficulty people have in changing everyday routine behaviors. Habits are learned associations between responses and features of performance contexts (e.g., locations, presence of others) stored in procedural memory. Once habits have formed, perception of the context activates the associated response without requiring a relevant goal. Thus, even in the absence of goals to respond, habits can be activated by context cues.
 Journal Articles:
- Ji Song, M., & Wood, W. (2007). Habitual purchase and consumption: Not always what you intend. Journal of Consumer Psychology, 17, 261-276
- Matz, D., & Wood, W. (2005). Cognitive dissonance in groups: The consequences of disagreement. Journal of Personality and Social Psychology: Attitudes and Social Cognition, 88, 22-37.
- Neal, D. T., Wood, W., & Quinn, J. M. (2006). Habits: A repeat performance. Current Directions in Psychological Science, 15, 198-202.
- Verplanken, B., & Wood, W. (2006). Changing and breaking consumer habits. Journal of Public Policy and Marketing, 25, 90-103.
- Wood, W. (2000). Attitude change: Persuasion and social influence. Annual Review of Psychology, 50, 539-570.
- Wood, W., Christensen, P. N., Hebl, M. R., & Rothgerber, H. (1997). Sex-typed norms, affect, and the self. Journal of Personality and Social Psychology, 73, 523-535.
- Wood, W., & Eagly, A. H. (2002). A cross-cultural analysis of the behavior of women and men: Implications for the origin of sex differences. Psychological Bulletin, 128, 699-727.
- Wood, W., & Neal, D. T. (2007). A new look at habits and the habit-goal interface. Psychological Review, 14, 843-863.
- Wood, W., Quinn, J., & Kashy, D. (2002). Habits in everyday life: Thought, emotion, and action. Journal of Personality and Social Psychology, 83, 1281-1297.
- Wood, W., & Quinn, J. M. (2003). Forewarned and forearmed? Two meta-analytic syntheses of forewarnings of influence appeals. Psychological Bulletin, 129, 119-138.
Other Publications:
- Wood, W., & Eagly, A. H. (2007). Social structural origins of sex differences in human mating. In S. Gangestad & J. A. Simpson (Eds.), The evolution of mind: Fundamental questions and controversies (383-390). New York: Guilford.
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