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Institution
University of Southern CaliforniaCurrent Position
Provost Professor of Psychology and Business Highest Degree
Ph.D. in Social Psychology from University of Massachusetts, 1980
Research Interests
 | Attitudes |
| Gender |
| Persuasion/Social Influence |
Courses Taught
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Graduate Social Psychology |
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Wendy Wood
Department of Psychology
Seeley G. Mudd Building, Room 501
University of Southern California
Los Angeles, California 90089-1061
U.S.A.
Home Page
Phone: (213) 740-2203
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My research interests are in gender differences and similarities as well as in attitudes, habits, and behavior control. In studying gender, I am interested in evolutionary accounts of what gender differences are innate characteristics of the human species, and what ones reflect the more variable influence of particular cultures? This question is hotly debated. Its answer depends on what assumptions one makes about evolutionary pressures on human ancestors and how these influence men's and women's innate psychology. In this work, I study men’s and women’s behavior across cultures as well as the psychological processes that lead to sex differences within our society. My interest in habits comes from observing how difficult it is to change repeated behaviors in daily life. Habits are a form of automaticity that people learn when they repeatedly respond in a given context. With repetition, people form cognitive associations between the response and context cues (e.g., locations, presence of others). Then, perception of the context activates the associated response in memory. This activation process does not require a supporting goal, and people thus repeat good and bad habits.
 Journal Articles:
- Ji Song, M., & Wood, W. (2007). Habitual purchase and consumption: Not always what you intend. Journal of Consumer Psychology, 17, 261-276
- Matz, D., & Wood, W. (2005). Cognitive dissonance in groups: The consequences of disagreement. Journal of Personality and Social Psychology: Attitudes and Social Cognition, 88, 22-37.
- Neal, D. T., Wood, W., & Quinn, J. M. (2006). Habits: A repeat performance. Current Directions in Psychological Science, 15, 198-202.
- Verplanken, B., & Wood, W. (2006). Changing and breaking consumer habits. Journal of Public Policy and Marketing, 25, 90-103.
- Wood, W. (2000). Attitude change: Persuasion and social influence. Annual Review of Psychology, 50, 539-570.
- Wood, W., Christensen, P. N., Hebl, M. R., & Rothgerber, H. (1997). Sex-typed norms, affect, and the self. Journal of Personality and Social Psychology, 73, 523-535.
- Wood, W., & Eagly, A. H. (2002). A cross-cultural analysis of the behavior of women and men: Implications for the origin of sex differences. Psychological Bulletin, 128, 699-727.
- Wood, W., & Neal, D. T. (2009). The habitual consumer. Journal of Consumer Psychology.
- Wood, W., & Neal, D. T. (2007). A new look at habits and the habit-goal interface. Psychological Review, 14, 843-863.
- Wood, W., Quinn, J., & Kashy, D. (2002). Habits in everyday life: Thought, emotion, and action. Journal of Personality and Social Psychology, 83, 1281-1297.
- Wood, W., & Quinn, J. M. (2003). Forewarned and forearmed? Two meta-analytic syntheses of forewarning of influence appeals. Psychological Bulletin, 129, 119-138.
Other Publications:
- Wood, W., & Eagly, A. H. (2007). Social structural origins of sex differences in human mating. In S. Gangestad & J. A. Simpson (Eds.), The evolution of mind: Fundamental questions and controversies (383-390). New York: Guilford.
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